Content Guidelines

Instagram
Recommended Combos:
Combo A (Clinic + Taxi + QR Order) / Combo C (Clinic + eSIM + Taxi)

Key Guidelines:
・Use a question-based hook such as “Would you use Zivo in Seoul?”
・Encourage comments and audience interaction
・Connect K-Beauty trends with the Zivo app
・Use hashtag stacking such as #koreatravel #kbeauty #seoultrip
Indonesia-Specific:
・Actively utilize hijab creators to reflect cultural identity
・Verified engagement rate of 3.37%
・Before/after visual changes to the skin are required
Do:
・Respect local cultural and religious sensitivities
・Create useful, save-worthy travel reference content
・English captions + local-language subtitles

TikTok
Format:
・Short-form content, approximately 30–60 seconds / Home-screen demonstration format
・Creators should be English-speaking or Southeast Asian creators interested in traveling to Korea.

Recommended Combos:
Combo A (Clinic + Taxi + QR Order) / Combo C (Clinic + eSIM + Taxi)

Key Guidelines:
・Home-screen demonstration format
・This format has been validated with 267 TikTok shares
・Position Zivo as a “Seoul must-have app”
・Demonstrate the intuitive UI and app tabs
・Structure the content around information viewers would want to send to friends
・Trending sounds are required
Do:
・Keep the content short and intuitive
・Include a CTA encouraging viewers to share
・Optimize hashtags and posting time

Mandatory Upload Requirements

Instagram
・Partnership Code must be provided for 6 months
・Collaboration/Partnership tag is mandatory
・Required account tag: @zivo.travel
・Required hashtags must be included

TikTok
・Spark Ads Code must be provided for 6 months
・Account tag is mandatory
・Required account tag: @zivo.travel
・Required hashtags must be included

Other Platforms
・Account tag and required hashtags are mandatory

Common Requirements
1. Please submit your draft within 7 days, starting from the 2nd day after the experience project begins.
2. You may upload the content only after the draft has been reviewed and approved.
3. Please submit the post link after uploading.
4. If the uploaded content is deleted, it must be revised and re-uploaded.
5. The post may not be deleted for 6 months after upload. If it is deleted, treatment costs, labor costs, taxes, and other related expenses may be charged, and future collaborations may be discontinued.
6. The uploaded content may be used for secondary advertising and marketing purposes by Global Alpha Media and its affiliates, including Alpha Marketing, Alpha Medi, Zivo, and Alpha Marketing's client companies.
7. For visit-based collaborations, the collaboration details and compensation must not be disclosed to the brand or other parties. If such information is disclosed, the collaboration may be immediately terminated.
8. If you receive a Super Pass from Alpha, you may not collaborate with other companies during your stay in Korea.
9. Uploaded content may be subject to viral marketing activities.
10. If a Super Pass recipient is found to have conducted PR activities through another company during their stay in Korea, the Super Pass may be cancelled.